Which one is more biased, you or your data?

by Mikko Polvi | Nov 1, 2023 | Blog

Short answer: both. Right answer: neither to the extent that matters, if you pay attention to it. We are all affected by cognitive biases. They are flaws in our thinking processes that can lead to distorted decision making. In addition to our thinking, also the...

One step closer to the European Health Data Space (EHDS)

by Martti Ahtola | Jul 31, 2023 | Blog

What is the future of the European Health Data Space? What has the joint action Towards European Health Data Space (TEHDAS) achieved? This blog post summarizes the discussions from the TEHDAS stakeholder forum that took place in Helsinki in June 2023, before the...

Do you use the QALY metric? Be careful.

by Johannes Siponen | Mar 13, 2023 | Blog

Health economic evaluations have adopted an illogical parameter and the budget decision makers should be aware of it. In the healthcare sector, we all should think and talk more about the Quality Adjusted Life Year (QALY) metric and its impact on decision making. QALY...

Amplify your data-driven decision making in Pharma commercial operations

by Mikko Polvi | Mar 1, 2023 | Blog

Simple four-step guide Introduction One of the most important aspects of your job as a commercial leader in the pharmaceutical industry is to make decisions that drive growth and impact the bottom line. When it comes to making data-driven decisions, however, it’s not...