Which one is more biased, you or your data?

by Mikko Polvi | Nov 1, 2023 | Blog

Short answer: both. Right answer: neither to the extent that matters, if you pay attention to it. We are all affected by cognitive biases. They are flaws in our thinking processes that can lead to distorted decision making. In addition to our thinking, also the...

Amplify your data-driven decision making in Pharma commercial operations

by Mikko Polvi | Mar 1, 2023 | Blog

Simple four-step guide Introduction One of the most important aspects of your job as a commercial leader in the pharmaceutical industry is to make decisions that drive growth and impact the bottom line. When it comes to making data-driven decisions, however, it’s not...